How to select CSR consultants for corporates
Selecting the right CSR consultant for your organization can be an overwhelming task, especially if you are unfamiliar with it. While it does present an opportunity to positively strengthen your brand, but to get the most out of your partnership, it is essential to associate with the right cause and right partner.
We have compiled here some important points to consider while selecting a CSR consultant for your company.
The breadth of Experience:
While looking for a CSR consultant for corporates, here are a couple of questions you need to look for:
- Have they worked for corporations and not for profit organizations?
- Have they worked in different business categories?
- Have they worked for small and large businesses?
There is a valuable cross-learning that comes from applying CSR in a wide range of situations.
Depth of Experience:
There are lots of people who are passionate about CSR and have started consulting in this area. At the time of selecting a CSR consultant, you need to balance enthusiasm with experience.
Work with the CSR consultants who reflect the external and internal audiences you need to reach and influence. This means that the consultant should have access to a wide range of different opinions and to people of different genders, ages, and ethnicities.
Most of the best CSR consultants place a high priority on putting themselves out of work. As already described above, most aspects of CSR should be handled internally. Avoid consultants who are excessive self-promoters.
Experience with Social Change:
It is not enough to have the practical experience and academic credentials in business. CSR is about bridging the gap between purpose and profit. This means that your advisors need to understand how social sector change works.
You should make sure to find a CSR consultant who inspires you to be provocative in a positive and appropriate way.